iStraight Japanese Hair Straightening System
Your healthy shiny hair is our top priority! Just imagine for a moment if you will, after your shower there is no need to fight your curly hair straight. You don't have to avoid humidity like a Vampire avoids the sun. You can dance around a garden sprinkler, walk away with wet hair that dries straight and frizz free. Our Client Roxanne told us she has waited for this moment for 48 years. She still cannot believe it - she has straight and almost maintenance free hair. Keep in mind that her hair was not pulled straight with a brush and a blow dryer. We simply blew some slightly warm air from the top of her head until her hair was dry. No pulling and straightening anymore for her for about six months. After the 5 hour process we asked Roxanne if it was worth it. "You bet it's worth it," she said, "It's worth every penny and every minute."
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Thermal Reconditioning Snapshot:
Individuals who have had sodium hydroxide relaxer treatments cannot use any Japanese straightening system on their hair.
A prior consultation is always necessary in order to evaluate the condition of the hair and to create a customized formula for each
individual client. The Mucota B3 conditioner that goes along with the straightening process is absolutely necessary for home care treatment.
The Japanese iStraight system that we use at Hair Cafe, can be used safely on highlighted and colored hair.
Other Japanese straightening systems may not be safe to use on colored hair or highlighted hair.
A recent article in the LA Times had praised this new Japanese Hair Straightening System as the new "Permanent Cure For Curly Frizzy Hair" - ending up with totally smooth and straight hair that lasts about six months. One would expect nothing less since the treatment costs between $500 to $600 on the West Coast and $900 to 1,100 on the East Coast. According to the LA Times, people fly into Los Angeles from all over the country to rid themselves from curly, frizzy hair and when they return home they can walk out of the shower or take a stroll through the misty fog and still have straight fantastic looking hair. Worth the effort and money? You decide.
About 3 months prior to the article in the LA Times, we at Hair Café had started our own research about this Hair Straightening System. After our interview with the company officials that offer the Yuko System we thought it was a disadvantage that it cannot be used safely on clients with highlighted hair or color treated hair, and 80% of our clientele falls into that category. Therefore we continued our search for something that would fulfill our demands.
Our Japanese Contact had returned from Japan in April 2002. His mission was to comb the entire hair industry for the best straightening product that is in existence today. And he struck Gold.
At Hair Café we now offer the "iStraight" Japanese Straightening System which is gentler than other systems. "iStraight" is most effective on curly virgin hair although it can be used on color treated hair. The hair's porosity must be evaluated before treatment. We do not recommend the process for African American hair that has had a Sodium hydroxide (Lye) in the past.
That means your hair can be straightened permanently even if you have Highlights or colored hair. As you can see on our website. It also means that you can add Highlights or Hair Color after the hair has been straightened making it the safest Straightening System available today. After all, your healthy and shiny hair is our main concern!
Please note that using the ReactionB3 conditioner is an absolutely essential home care regimen that goes along with the Japanese straightening process.
The Straight Story: Hair Treatment Rules the Waves; Locks that stay smooth and silky is the promise of a new perm that's catching on among the frizz-weary.
The Los Angeles Times; Los Angeles, CA. May 31, 2002
[Julie Mitchell] has become so committed to her fuss-free straight hair that last week she flew from Phoenix to have her third treatment at a salon in Los Angeles, which she discovered on the Internet. She compares her natural hair to "Seinfeld's" Julia Louis-Dreyfus character, Elaine, and has tried everything, including relaxers that fried her hair. The Los Angeles Times; Los Angeles, CA., June, 2002;
